A Long Time Coming
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Kyrian Tech

Brand Identity Rebrand 2024
Role
Brand Designer
Deliverables
Identity System, Guidelines, Social Assets
Status
Live

A Long Time Coming

"I had met so many designers, but no one had delivered, so I just kept using my old logo."

That was the first thing he said. Not a brief, not a mood board. Just honesty from someone who had been let down enough times that he stopped expecting things to be different.

He reached out after seeing a mood board we shared. Something simple, nothing formal. But it was enough for him to pick up the phone.

Kyrian Tech brand presentation

Born Mid-Call

During the discovery session, as he walked us through his values, trust, authenticity, and a genuine belief in what technology can do, an idea showed up before the call was even over. We sketched it out right there.

He saw it and said yes immediately. That sketch became the foundation. The final identity did not stray far from that first moment. That is how it is supposed to work.

Kyrian Tech sketch exploration

Colour as Commitment

He came in with one request. Keep the colours. Navy and gold. They meant something to him and that was enough of a reason for us to honour it.

But honouring a colour is different from just reusing it. We took what he already believed in and built around it with intention. The navy got deeper. The gold got sharper. By the end they stopped feeling like something he had always had and started feeling like something he had chosen. That is the whole point.

Kyrian Tech identity system

Staying True, Going Further

Everything else was fair game. The typography got sharper. The mark became more considered. The system grew into something he could actually build on, social assets, stationery, digital touchpoints, all of it pulling in the same direction.

Kyrian Tech did not need a new identity. They needed their identity done properly. That is what we built.

Kyrian Tech identity system

Mockups

Kyrian Tech identity system
Kyrian Tech identity system
Kyrian Tech identity system

"They did not just get a logo. They got a visual identity that reflects who they are and where they are going."

Kyrian Tech · Brand Identity · Rebrand · 2024